Brand gating allows you to specify which Amazon users have permission to list your products for resale. It is designed for companies that actually make their own products. You, the maker of the product, are known, in brand hating terms, as the Original Equipment Manufacturer (OEM). You can notify Amazon about which other sellers are allowed to resell your products.
Amazon brand gating has been around in its current form since 2016. Third party selling has been a part of Amazon since the earliest days of the site. Impostors found dishonest ways to get around Amazon’s regulations, making brand gating necessary. Even though Amazon now charges a considerable fee for a new seller to start marketing a registered OEM’s products, the system is not foolproof. It is still in your interest to invest in professional brand gating services to protect your brand and its reputation.
Amazzia offers an array of services for companies that sell products on Amazon. From brand gating to distribution and optimization, Amazzia can help maximize your sales and increase the visibility of your brand. Visit the Amazzia site to be on your way to a more successful Amazon brand store.