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What Is Amazon Brand Gating?

Posted by Amazzia on Jun 9, 2018 11:37:55 AM

brand gatingThe Internet is full of fakes.  Your parents warned you about it in the 90s, the heady days of AOL Instant Messenger, when strangers tried to chat you up every time you logged on.  Now you are older and more Internet savvy.  You even have your own online store on Amazon.  Amazon may be one of the world’s most successful websites, but it is not safe from phonies.  Therefore, it is worthwhile to invest in Amazon brand gating.  You have worked hard to build your Amazon brand.  Brand gating can stop impostors from sabotaging your hard work.

How Brand Gating Works

Brand gating allows you to specify which Amazon users have permission to list your products for resale.  It is designed for companies that actually make their own products.  You, the maker of the product, are known, in brand hating terms, as the Original Equipment Manufacturer (OEM).  You can notify Amazon about which other sellers are allowed to resell your products.

Amazon brand gating has been around in its current form since 2016.  Third party selling has been a part of Amazon since the earliest days of the site.  Impostors found dishonest ways to get around Amazon’s regulations, making brand gating necessary.  Even though Amazon now charges a considerable fee for a new seller to start marketing a registered OEM’s products, the system is not foolproof.  It is still in your interest to invest in professional brand gating services to protect your brand and its reputation.

Amazzia offers an array of services for companies that sell products on Amazon.  From brand gating to distribution and optimization, Amazzia can help maximize your sales and increase the visibility of your brand.  Visit the Amazzia site to be on your way to a more successful Amazon brand store.


Contact us today and give your brand the success it deserves.