Succeeding on Amazon is not easy. Actually, failing on Amazon seems to be much easier. When entering into the Amazon world, most of the companies are not fully aware of the complexity of its Marketplace and end up paving a road to failure.
Here are six of the most common mistakes companies usually make when entering the Amazon Marketplace:
1. Not Investing In The Right Education
Most of the time, companies underestimate the complexity of the e-commerce world. They believe no specific knowledge is necessary to actually succeed in this business. As long as you have a great product to sell, success is just a matter of time. Right?
Nothing is further from the truth. Investing time and money in learning the best and most effective Amazon practices will be the key to your success.
2. Miscalculating your Amazon Inventory Stock
With the increase of Amazon stock fees, miscalculating product inventory could lead to extra expenses that your company might not be able to sustain. Mistakes in product stocking are far more common than you would imagine and can quickly lead you to failure. Good inventory management skills require constant refinement, whether it’s actively identifying soon-to-be stale inventory or adjusting product quantities based on new consumer trends.
3. Neglecting Product Listing Optimization
Competition in the e-commerce world can be tough. Having a product listing that stands out is simply A MUST you can't ignore. Even though the optimization process might seem easy, the truth is that the Amazon Algorithm work very differently from Google, so applying the same SEO tactics will not produce the same result. Amazon optimization should be done by experts who have mastered Amazon SEO best practices. They will be able to maximize your optimization efforts.
4. Underestimating The Power of Product Images
When it comes to optimizing your listing, optimizing your product’s images plays a huge role. When customers land on your Amazon product page, their attention gravitates to your images first and, if they like what they see, they read the product description and bullet points. If it all comes together nicely, your customers will then, hopefully, make the purchase.
5. Ignoring Unauthorized Resellers
Having a counterfeit product enforcement strategy is essential to your brand’s reputation. Your brand’s reputation will determine how your products are received by consumers and it will affect the health of your products. The fact that Amazon product listing pages are generally open to any sellers with an identical product for sale, makes it easy for unauthorized resellers to hijack your listing, and as a result, profit from it. Incidentally, when this happens the reseller that commits this offense is called a listing hijacker. They can easily break MAP or even sell counterfeit or damaged products. Sustaining an efficient counterfeit product enforcement strategy requires 7 days/24 hours commitment and most companies don't have the time or resources in place.
6. Running Ineffective Amazon Ads
With Amazon offering over 500 million items, it’s no wonder how products get lost and don’t find themselves in front of your customer’s eye. Organic ranking could be hard to achieve, so many companies decide to invest in an advertisement strategy. Despite the undeniable effectiveness of this tool, using it appropriately and efficiently can be complicated. Choosing the right Ads and keywords could have a tremendous impact on your campaign result and can determine its success.
If you need help restructuring your Amazon roadmap, Amazzia is here to help. We specialize in helping direct brands back on the path to success. Contact us today to find out how we can help you grow.